Nike

Nike: The Evolution Of The Swoosh Brand

Introduced to the industry in 1964, Nike — originally known as Blue Ribbon Sports — was founded by field coach Bill Bowerman and Phil Knight, a business student and athlete. The brand originally operated as a distributor for Onitsuka Tiger, selling the Tiger label’s running shoes.

Over the years, the sportswear giant has released a series of game-changing shoes — from the Nike Cortez to the Dunk and Air Force 1. Nike’s “Just Do It” slogan has become one of the most recognised marketing campaigns in the world, while collaborations with key players — including Michael Jordan, Off-White and sacai— have cemented the brand’s place in fashion, sport and culture.

Known for its iconic branding, ever-growing sneaker line and commitment to fitness, Nike remains a firm fixture of the current market. A testament to design and innovation, discover all-new releases and crowd favourites with Laced.

Nike Sneakers For Every Collection

With an extensive range of trainers to choose from, there’s a Nike sneaker for every rotation. Whether you’re looking for a men’s, women’s or kids shoe, discover staples styles for every occasion. Each style is made with premium materials — like leather, canvas and supple suede — and comes with signature Swoosh branding, a supportive sole and advanced cushioning underfoot. From basketball classics to skateboarding essentials, explore trending styles and retro-inspired colourways with endless staying power.

Style Nike Sneakers With Laced

Delivering on timelessness and versatility, the Nike Dunk Low Retro White Black is one of the most in-demand sneakers of the modern era. A monochromatic colourway offers endless outfitting potential, while a secure lace-up fastening provides a comfortable fit. When styling, consider anything from joggers to jeans — depending on the occasion.

Whether you’re heading outdoors or relaxing at home, add the Nike Air Force 1 Low ‘07 White to your wardrobe. Crafted with supersoft leather, the all-white design allows you to pair it with anything in your collection. Additional details include breathable perforations and exposed stitching throughout.

Made in collaboration with Texas-born artist Travis Scott, the Nike Air Max 1 x Travis Scott Baroque Brown is a heavily coveted sneaker. Presented in Scott’s favourite coffee-coloured hue, it comes with reversed Swooshes, rope-like accents and Cactus Jack branding. Pair yours with a T-shirt and shorts on off-duty days.