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<h4>ASICS</h4>

<p>Mastering performance technology and style, ASICS has been synonymous with innovation since its inception in 1949. Originally known as Onitsuka Tiger, the Japanese brand later changed its name to ASICS, an acronym for “Anima Sana In Corpore Sano”, which is Latin for “a sound mind in a sound body.”. Initially producing basketball and running silhouettes, the brand’s game-changing Gel technology has put it in line with some of the industry’s key players, like <a href="/nike" title="Nike">Nike</a> and <a href="new-balance" title="New Balance">New Balance</a> </p>

<p>Over the years, ASICS has channelled its focus into iconic partnerships, including Kith and JJJJound. Other high-profile collaborations include streetwear brands Patta, Ronnie Fieg and Awake NY, as well as premium projects with Anderson Bell and Kiko Kostadinov. Together, ASICS and its collaborators have reworked some of the brand’s most in-demand silhouettes, like the <a href="/asics/gel-kayano-14" title="Gel Kayano 14">Gel Kayano 14</a>, Gel-Lyte III and the GT II. All given the same cushioning treatment, these coveted styles have secured ASICS a place in the history books.</p>

<p>Today, ASICS trainers continue to appeal to basketball, athletics and fashion crowds alike. Perfect for the street or the track, make room in your collection for ASICS sneakers. </p>

<h4>ASICS For Everyone</h4>

<p>There’s something for everyone in our curated collection of ASICS trainers. Whether you’re looking for the next addition to your rotation or searching for a comfortable fit, the women’s and <a href="/asics/mens-asics" title="men’s ASICS">men’s ASICS</a>  range is a must-see. With an array of styles and sizes to choose from, discover your next ASICS sneaker with Laced. 

<p>Offering functionality and timeless appeal, the men’s and <a href="/asics/womens-asics" title="women’s ASICS">women’s ASICS</a> collection is easily adaptable for for an occasion. Crafted with responsive Gel cushioning, practical details and trending designs, each sneaker is unisex and supportive for all-day wear. </p>

<p>An effortless wardrobe staple, explore the bestselling ASICS shoes for men and women. </p>

<h4> Find Your Shade: ASICS Colourways</h4>

<p>Heavily inspired by early 2000s trends, ASICS’ colourways range from monochrome hues to vibrant tones. Spanning classic white ASICS runners to blue, orange and red, there’s a sneaker for every collection.</p> 

<p>One of the most popular colourways from ASICS’ extensive portfolio, the grey and white ASICS sneaker is a non-negotiable must-have. Further fan favourite colour schemes include <a href="/asics/black-asics" title="black ASICS">black ASICS</a> sneakers, white ASICS and neutrals. If you’re looking to add a touch of colour to your outfit, look to the Shoe Palace and Up There collaboration. </p>

<p>No matter your style or preference, elevate your collection with a pair of ASICS sneakers.</p>



Asics Trainers | Online Asics Sneakers | Laced

Born in Japan in 1945, ASICS – an acronym for “Anima Sana In Corpore Sano” which is Latin for “you should pray for a healthy mind in a healthy body” – creates highly functional footwear for sports and lifestyle alike. Putting a focus on expertly crafted cushioning and highly technical details, the Japanese brand has secured its place as one of the most in-demand outfitters of all time. 

The ASICS Gel-Kayano 14 White Fjord Grey arrives with a crisp, technical aesthetic - white breathable mesh underlays contrast with fjord-grey synthetic overlays and a dark navy ASICS stripe for sharp definition. The upper mixes open mesh at the toe box and padded mesh at the collar with glossy TPU overlays and subtle perforated detailing. A reinforced heel counter houses a visible GEL rear unit set above a sculpted foam midsole, delivering signature ASICS GEL cushioning and structured stability. Flat white laces thread through supportive eye-stays while a rubberised outsole offers durable grip. Part of ASICS' long-running Gel-Kayano stability line, the ASICS Gel-Kayano 14 White Fjord Grey suits running, sporty streetwear and refined casual looks.

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