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<h4>Nike: The Evolution Of The Swoosh Brand</h4>

<p>Introduced to the industry in 1964, Nike — originally known as Blue Ribbon Sports — was founded by field coach Bill Bowerman and Phil Knight, a business student and athlete. The brand originally operated as a distributor for Onitsuka Tiger, selling the Tiger label’s running shoes.</p>

<p>Over the years, the sportswear giant has released a series of game-changing shoes — from the <a href="/nike/cortez" title="Nike Cortez">Nike Cortez</a> to the <a href="/nike/dunk" title="Dunk">Dunk</a> and <a href="/nike/air-force-1" title="Air Force 1">Air Force 1</a>. Nike’s “Just Do It” slogan has become one of the most recognised marketing campaigns in the world, while collaborations with key players — including Michael Jordan, <a href="/nike/off-white" title="Off-White">Off-White</a> and <a href="/nike/sacai" title="sacai">sacai</a>— have cemented the brand’s place in fashion, sport and culture.</p>

<p>Known for its iconic branding, ever-growing sneaker line and commitment to fitness, Nike remains a firm fixture of the current market. A testament to design and innovation, discover all-new releases and crowd favourites with Laced.</p>

<h4>Nike Sneakers For Every Collection</h4>

<p>With an extensive range of trainers to choose from, there’s a Nike sneaker for every rotation. Whether you’re looking for a men’s, women’s or kids shoe, discover staples styles for every occasion. Each style is made with premium materials — like leather, canvas and supple suede — and comes with signature Swoosh branding, a supportive sole and advanced cushioning underfoot. From basketball classics to skateboarding essentials, explore trending styles and retro-inspired colourways with endless staying power.</p>

<h4>Style Nike Sneakers With Laced</h4>

<p>Delivering on timelessness and versatility, the <a href="/products/nike-dunk-low-retro-black-white" title="Nike Dunk Low Retro White Black">Nike Dunk Low Retro White Black</a> is one of the most in-demand sneakers of the modern era. A monochromatic colourway offers endless outfitting potential, while a secure lace-up fastening provides a comfortable fit. When styling, consider anything from joggers to jeans — depending on the occasion.</p>

<p>Whether you’re heading outdoors or relaxing at home, add the <a href="/products/nike-air-force-1-low-07-white" title="Nike Air Force 1 Low ‘07 White">Nike Air Force 1 Low ‘07 White</a> to your wardrobe. Crafted with supersoft leather, the all-white design allows you to pair it with anything in your collection. Additional details include breathable perforations and exposed stitching throughout.</p>

<p>Made in collaboration with Texas-born artist Travis Scott, the <a href="/products/nike-air-max-1-x-travis-scott-baroque-brown" title="Nike Air Max 1 x Travis Scott Baroque Brown">Nike Air Max 1 x Travis Scott Baroque Brown</a> is a heavily coveted sneaker. Presented in Scott’s favourite coffee-coloured hue, it comes with reversed Swooshes, rope-like accents and Cactus Jack branding. Pair yours with a T-shirt and shorts on off-duty days.</p>

Founded back in 1964, Oregon-born brand Nike is now recognised as the world’s largest supplier of athletic sneakers. Offering an array of sporty silhouettles including the iconic <a href="/nike/dunk" title="Dunk">Dunk</a> and fan-favourite <a href="/nike/air-force-1" title="Air Force 1s">Air Force 1s</a>, many Nike models are now also firmly rooted in the foundations of streetwear style. From everyday classics to exclusive collaborations, discover our extensive range of Nike trainers now.

Bringing a modern edge to one of Nike’s most sought-after silhouettes, the Nike Air Max 98 Black Smoke Grey boasts a pared-back design. Black hues dominate the upper, offset by Swoosh branding, breathable mesh overlays and hits of grey. Customised insoles deliver an elevated aesthetic, while functional laces and Air cushioning lend a comfortable feel. A must-have for fans of versatility, add the Nike Air Max 98 Black Smoke Grey to your everyday rotation. 

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